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Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter
A new study released by Constant Contact has found that social media use by SMBs is up, with greater numbers of businesses broadcasting updates and offers to their fans via Facebook, Twitter and...
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What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?
Over the past decade, self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant...
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Street Fight Daily: Google Maps to Get Overhaul, PlaceIQ Raises $6.75M
A roundup of today’s big stories in hyperlocal content, commerce, and technology. Google Maps to Get a Major Design Overhaul (SearchEngineLand) A new reports says that Google is testing a new Google...
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Street Fight Daily: Massive Layoffs at CityGrid, FTC Expands Regulations On...
A roundup of today’s big stories in hyperlocal content, commerce, and technology IAC’s CityGrid, Parent Of CitySearch And Urbanspoon, Lays Off Two-Thirds Of Staff, As Local Ad Push Bites (TechCrunch)...
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Case Study: Using a Card-Linked Loyalty Program to Gain Customer Insights
Merchant: Karma Couture Market: East Greenwich, Rhode Island Platforms: Swipely, PunchTab, Constant Contact, Perfect Audience Results: Collected 1,500 email addresses with PunchTab Bottom Line:...
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Constant Contact Rolls Out Digital Coupons for SMBs
Email marketing giant Constant Contact has rolled out a new coupon feature as part of its growing online marketing tools platform. The new service makes it possible for small businesses to offer...
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6 Ways SMBs Can Improve Email Newsletter Open Rates
Email newsletters are playing an increasingly important role in local merchant marketing, with 65% of SMBs now using the digital channel to drive customer engagement, according to a survey by Vocus and...
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6 Strategies for Creating an Effective Email Newsletter
Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked...
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Case Study: How a Hardware Store Measures Hyperlocal Marketing Success
Merchant: Cole Hardware Location: San Francisco, California Platforms: Cardlytics, Constant Contact, Google Shopping Express, Instaply, QWIQQ Bottom Line: Retailers want hyperlocal platforms that help...
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GoDaddy Is Changing Its Business — But Investors Worry the Change Isn’t Fast...
Five weeks after going public, and Blake Irving’s strategy at GoDaddy appears to be working. But investors remain worried that the transitions are not happening fast enough. The company reported...
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How the Marketing of SMB Marketing Services is Evolving
The marketing of digital marketing services was once built on guarantees of leads, new customers, clicks, and the like. But when it comes to promoting small and medium-sized business (SMB) marketing...
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Local Visionary Award Winners Announced
Sionic Mobile wins the 2015 Local Visionary Award for Best Solution for SMBs As part of yesterday’s Street Fight Summit, we announced the winners of our first annual Local Visionary Awards (LVAs), an...
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Street Fight Daily: Google’s Drones to Hit Skies by 2017, Apple’s New Indoor...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plans to Deliver Packages with Drones by 2017 (Business Insider) Google’s drone-delivery...
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Constant Contact CEO Touts ‘Distribution Benefits’ After $1.1 Billion...
Big changes are afoot in the email marketing space. Endurance International Group Holdings, operator of end-to-end small business services spanning domain registration, web hosting, blogging, webpage...
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Case Study: Restaurant Group Takes a Data-Driven Approach to Email Marketing
La Sandia Cantina, image courtesy of Richard Sandoval Restaurants Merchant: Richard Sandoval Restaurants Location: Worldwide Size: 35 locations Platforms: Venga, Constant Contact Bottom Line:...
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Dealmakers: Growth Hacking with Sales Automation Technology
As consumers fragment across the web, mobile, social, and apps, sales prospects have fragmented with them. We tend to think of fragmentation as a major hurdle, but it means opportunities as well — to...
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Mobile-mentum Continues into Cyber Monday
Cyber Monday was one for the record books. U.S. shoppers spent nearly $3 billion through digital channels, making it the single largest online sales day in history, according to Adobe, and continuing...
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Top 5 Exits in Local Tech of 2015
The local technology space saw plenty of M&A activity in 2015 and remains poised for another busy year in 2016 as established firms look to stay on top. Rampant expansion of certain areas such as...
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Rating Street Fight’s 2015 Predictions
At the end of each year, Street Fight invites staffers, friends, and luminaries from the industry to share their predictions for what’s in store for the coming year. Today, we take a look back at some...
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5 Timeless Sales Practices for Vendors Who Sell to SMBs
Selling to SMBs is not for the faint of heart and even the best of the best can fall on hard times — just ask GrubHub, Constant Contact, Groupon, Dex Media, Yelp, OnDeck, ReachLocal, Angie’s List,...
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